Size? X Salomon Brief

This campaign was created to raise awareness around hidden disabilities, with the message that not all challenges can be seen. Using the slogan "Visible Peak, Invisible Climb," I built a concept that connects with people through honest storytelling and real experiences. The shoot featured everyday people with hidden disabilities wearing Salomon shoes, showing their strengths in subtle but powerful ways. The campaign was designed to be shared across posters, billboards, social media, and TikTok, where the models also spoke about their personal journeys. Inspired by my own experience and a lack of representation in fashion, this project pushed for more kindness, understanding, and visibility in the industry, and included ideas for future shoots, brand partnerships, and long-term impact.