Fashion Film PDP

For this project, I created a speculative fashion film concept for Miu Miu, exploring how the brand could use short-form video content across platforms like Instagram Reels, TikTok, and YouTube Shorts to engage a digital audience. Inspired by Miu Miu’s playful and youthful identity, the concept featured bold visuals, diverse casting, and a strong narrative. The work was supported by a detailed report covering everything from customer personas and SWOT analysis to casting, styling, location planning, call sheets, budgeting, and legal considerations.