L’Oréal Brandstorm Innovation Competition 2025

This collaborated project, for L’Oréal Brandstorm, I helped develop a brand strategy for a new men’s skincare range. The project involved in-depth research, trend forecasting, competitor and consumer analysis, and the creation of innovative marketing strategies. We ran focus groups to gather insights, developed creative concepts, and pitched our ideas in a professional presentation. It was a great opportunity to apply both creative and strategic skills in a real-world industry setting.